California’s Cookies launching a new craft cannabis line staring Ridgeline Farms

California’s Cookies launching a new craft cannabis line staring Ridgeline Farms

California’s Cookies, co-founded and helmed by hip hop artist Berner, is launching a new craft cannabis Line – the Humboldt Grown Initiative.

Produced by the company’s cultivation partners based in the three NorCal counties of Humboldt, Mendocino and Trinity – that is to say, the historic Emerald Triangle – the new product line is hitting shelves in Cookies and Lemonnade dispensaries across California, in time for “Croptober.”

The Humboldt Grown Initiative represents a tribute to the area’s pioneering cannabis innovators, the company reported Tuesday.

“There’s no doubt the Emerald Triangle made American cannabis culture what it is today, and it’s still arguably one of the best climates in the world to cultivate cannabis,” said Berner, co-founder and CEO of Cookies. “In this new era with bigger companies buying up massive facilities and mass-producing products, it’s made it so much harder for smaller craft cannabis cultivators to be successful. One of our missions at Cookies is to help people from the old game stay in the game. We are truly honored to support this community and these craft growers and give them the recognition they deserve.”

The initiative partners include One Log House, a hub for processing, packaging and distribution; Native Humboldt Farms founded and operated by Lindsey Renner; Aloha Humboldt,  which is owned by Linsey and Ryan Jones, who have been cultivating cannabis since 1998, and the Ridgeline Farms, owned and operated by second-generation cultivator Jason Gellman.

New Yorker: How Legalization Changed Humboldt Co. Marijuana

New Yorker: How Legalization Changed Humboldt Co. Marijuana

For more than forty years, the epicenter of cannabis farming in the United States was a region of northwestern California called the Emerald Triangle, at the intersection of Humboldt, Mendocino, and Trinity Counties. Of these, Humboldt County is the most famous. It was here, in hills surrounding a small town called Garberville, that hippies landed in the nineteen-sixties, after fleeing the squalor of Berkeley and Haight-Ashbury. They arrived in the aftermath of a timber bust, and clear-cut land was selling for as little as a few hundred dollars an acre. In their pursuit of self-sufficiency, the young idealists homesteaded, gardened naked, and planted seeds from the Mexican cannabis they had grown to love. They learned the practice known as sinsemilla, in which female cannabis plants are isolated from the pollen of their male counterparts, which causes the females to produce high levels of THC. The cultivators smuggled in strains of Cannabis indica from South Asia and bred hybrids with sativas from Mexico. They learned to use light deprivation to encourage premature flowering, and they practiced selective breeding to isolate for the most desirable potency, scent, and appearance.

In the years that followed, the back-to-the-land movement, which began as a protest of American materialism, was increasingly subsidized, in Humboldt, by profits from cannabis. In the nineteen-eighties, as the war on drugs escalated, the growers responded by developing techniques to cultivate cannabis indoors or beneath trees. Their children, many of whom grew up poor, were less inclined to pursue “voluntary simplicity” for idealistic reasons. The cannabis industry represented the best living they could make in the place where they grew up, and a fairly lucrative one, especially after California legalized marijuana for medical use, in 1996. For those from the older generation who had believed that “dropping out” required serious economic sacrifice, the crop was the original sin of Humboldt’s Eden. Jentri Anders, the author of “Beyond Counterculture,” an anthropological study of the back-to-the-landers of southern Humboldt County, wrote, in 2012, “I believe I realized much earlier than most that, if there was indeed a shared vision, it was in grave danger of being swamped, distorted and subsumed by the advent of the growing industry.” She continued, “I feared early on that the entire geographical area, mainstream and hippie alike, would come to be defined by the outside world through the lens of the marijuana industry, and that is exactly what happened.”

Check out the full article from Emily Witt from The New Yorker

L.A Weekly Garden Glance World Champion Edition: Ridgeline Farms

L.A Weekly Garden Glance World Champion Edition: Ridgeline Farms

Lately, the L.A. Weekly visited the back-to-back world champions at Ridgeline Farms.

Had the Emerald Cup not been delayed the 2021 big award ceremony on Social Club TV, there may have been more accolades to note for the Ridgeline team. But regardless of the pandemic preventing further affirmations of their quality on the awards circuit, Ridgeline Farms is growing absolute heat.

Check out the L.A. Weekly story about Jason and Ridgline Farms